Data ingestion is the foundation for

Big data analytics is the often complex process of examining large and varied data sets, or big data, to uncover information -- such as hidden patterns, unknown correlations, market trends and customer preferences -- that can help organizations make informed business decisions. [Source: TechTarget]

and

Machine learning (ML) is the scientific study of algorithms and statistical models that computer systems use to perform a specific task without using explicit instructions, relying on patterns and inference instead. It is seen as a subset of artificial intelligence. [Source: Wikipedia]

, whether you are building stream, batch, or unified pipelines. Cloud Pub/Sub provides a simple and reliable staging location for your event data on its journey towards processing,

Cloud storage is a service model in which data is transmitted and stored on remote storage systems, where it is maintained, managed, backed up and made available to users over a network (typically the internet). [Source: TechTarget]

, and analysis.